The Write Resume Career Strategies Weblog

Lessons Job Seekers Can Learn from Sears

This past weekend, I watched an interesting documentary surrounding the history of Sears. The story is fascinating, as it chronicled the rise, fall, and re-branding (several times) of the company since 1893.

The key theme throughout the history centered around meeting the market need through innovation and reinvention. However, there were times when the company believed it was unstoppable and ignored the competition.

As a resume writer and career strategist, I began to think about the relation of this story to job search candidates.

First, I believe it is important for readers to understand the history of Sears. Then, I will apply the lessons learned from Sears to job seekers.

The History of Sears

Richard Sears, the company's original founder, started his "career" as an agent of the Minneapolis and St. Louis railway station in North Redwood, Minnesota. He was delivering a shipment of watches that was refused by a local jeweler. Seizing the opportunity, he purchased the watches himself and sold them to other station agents, making a handsome profit. In 1886, Sears began the R.W. Sears Watch Company in Minneapolis.

He advertised for a local watchmaker to cut out the middleman. The person who answered the ad was Alvah C. Roebuck. From there, they entered a partnership, which ultimately became Sears & Roebuck.

Sears saw an opportunity to expand his newly formed company through the catalog ordering and delivery business, which was targeted to rural America. Through volume purchasing of every kind of merchandise possible, he met the needs of these customers who were getting upset with local merchants charging them double the wholesale price for everyday products.

Sears was not the best organizer of systems, and his catalog was so popular, he was having a hard time fulfilling the orders. So,  Julius Rosenwald, a Chicago clothing manufacturer bought into the company in 1895 and brought order out of chaos.

Sears & Roebuck grew exponentially over the years, and sold everything under the sun, including tools, bicycles (they made Schwinn a household name), violins, lumber, clothing, and home remedies. And, they guaranteed what they sold. However, some of the home remedies were "questionable" in nature, and the company decided to incorporate laboratories to test every product sold. This was the beginning of Sear's reputation as a quality retailer.

Innovation at Sears

Sears continued to be innovative, penetrating even more markets with the goods they sold or finding ways to boost sales. The most fascinating product to me was the "home kits." Individuals could purchase these kits and construct their own homes. This was Sear's answer to their lagging lumber sales. The largest order placed was by Standard Oil Company in a coal town and many of the homes are still standing today.

In 1924, Sear's opened the first retail store in Chicago to corner the market on "city dwellers" and it was an instant hit. The company expanded to numerous markets and became the largest retailer in the US, as they played on the theme of the "one-stop shopping experience." The company then decided to focus on the affluent customer. While it worked for several years, it eventually became the downfall of the company.

Complacency in the Marketplace

Sears had become very complacent, believing that no other company could topple their market dominance. However, K-Mart and Wal-Mart entered the picture, offering customers mass amounts of merchandise at a low price. Sears couldn't compete, lost market share, and went from #1 to #3 on the list of top retailers in the 1980s.

The Reinvention of Sears

Sears decided to reinvent itself by bringing on model Cheryl Tiegs to design a new line of clothes. They also opened AllState Insurance Company to meet the need for car insurance, and real estate and financial services and placed those offices in their retail stores. However, some of these ventures were short-lived.

Even though Sears tried to recapture the market dominance they once held, it was the opening of The Great Indoors, and the acquisition of K-Mart and Lands End specialty catalog, in addition to their quality products, including Craftsman Tools and Kenmore appliances, that proved to be most beneficial. Even though the retailer struggles today, the public still embraces the company as a trusted retailer.

Relevance to the Job Search

As a job seeker, there are many lessons that can be learned from Sears, as detailed below.

Find a need in the market and fill it.

Just as Richard Sears found a niche in the late 1800s,  job seekers need to look at the current job market and determine where their skills can best be utilized.

Be Innovative.

Sears continued to be innovative in their approach to attaining more business. Professionals need to be continually striving to either come up with new ideas to help their companies make money or meet a market need. Further, recommending and leading new projects that are on the cutting-edge of a particular industry are great ideas, as well.

Don't Get Complacent In Your Career.

Many individuals get complacent in their careers. They believe achievements or tenure with a company will be enough to keep their jobs. I have found this is not always the case with my clients. When it is time for downsizing at a company, there are typically two standards that are measured - performance and cost of the employee. Sometimes companies will cut the highest salaried employees to make it easier for them to reach the "bottom-line number" to achieve stability.

So, how can someone combat complacency? There are many ways to do this. Be indispensable to a company or industry by being a thought leader. Develop a blog focused on a particular industry. Invest in continuing education, sign up for extra projects, earn credentials, and build the "brand" of a person who is always abreast of the latest trends.

Always Be Ready for the "Unexpected."

Even if professionals follow the suggestions above, it doesn't mean they won't be replaced by a company with someone who is younger or less expensive. Watch company or industry trends. If it appears that jobs are at risk, be prepared.

Have an up-to-date resume with measurable accomplishments and the proper format depending on position level. Start connecting with people now through LinkedIn or other social media websites. That way, if downsized, time won't be wasted locating people who could assist in the job search.

Reinvent Yourself.

As mentioned above, if your industry is in turmoil, figure out a way to reinvent yourself so you won't be left behind. Whether it is training in a new field or determining how to exploit your old industry, such as being a consultant to companies in your field, put the skills you have gained throughout your career to good use.

Always Develop and Guard Your Reputation.

My dad always says that the only thing you really "own" in this life is your reputation. Guard it well! No matter what, Sears has always had the reputation as a retailer than can be counted on with quality products.

Develop and guard your reputation. Be the trusted source of information, help other people with their careers, always be willing to take on a task without complaining, don't gossip about others, and be pleasant in your work environment.

In conclusion, if you approach your career with tenacity, innovation, preparedness, reinvention, and a stellar reputation, the likelihood of landing on your feet, no matter what shape the economy is in, is greatly increased.

NBC's "The Apprentice®" is Casting for Next Season Starting April 1st; Focus on Employment-Challenged Applicants

NBC's hit show, The Apprentice®, starring Donald Trump, is starting casting calls beginning April 1, 2010. And no, this isn't an April Fools' joke!

For this next season, The Apprentice® will focus on applicants who are unemployed, underemployed, or new college graduates who are having a tough time landing a job in this economy.

Frankly, I am proud of NBC and Donald Trump for addressing this situation. They are giving a voice to individuals who have been hit hardest by the recession.

Further, they are providing an opportunity for successful applicants to showcase their talents on national television.You can't BUY that type of exposure!

Win or lose, participants on the show will gain visibility on a national basis in the crowded sea of job seekers, which could open up opportunities for meaningful employment.

For complete information on what the casting directors are seeking, an application to download, locations of casting calls in a number of major cities, or to submit an application via email, visit this page on NBC's website: http://bit.ly/drHKLd.

Good luck and put your best foot forward!

Should Job Seekers Use Social Media Tools to Find a Job? Part 1

In today's technologically advanced environment, many people are using social media tools to communicate with friends and family, and reconnect with old acquaintances. But, should you use social media to look for work? Absolutely!

However, before charging out and jumping on the social media bandwagon, I think it is important to understand how to utilize social media to attain the most positive results.

In the first post of this two-part series, I will cover why job seekers might want to use social media as an avenue to attain a job, the types of tools available,  and some guidelines. In Part Two, I will share stories of people who have successfully utilized social media to land a great job.

Why Should Job Seekers Use Social Media?

Social media tools can be very helpful in the job search, if utilized wisely. They can help highlight your expertise, provide visibility in search engines when HR or Recruiters decide to Google your name,  and allow you to network with current / former colleagues and friends who may be able to assist in your goal of landing a great position.

What Social Media Tools Should Job Search Candidates Use?

While there are many social media tools available to job seekers, I am going to cover the major players. It is important to not only know what they are, but how they differ, and the methods to successfully utilize them.

Blogs:

Blogs (aka Weblogs) can be utilized by job seekers to show their expertise in a certain subject matter or industry. Successful blogs have a consistent brand - the readers have a clear picture of who the blogger is and can identify a consistent theme to the posts.

In a blog, job search candidate can convey information on industry trends, provide opinions on topics (without offending or bashing anyone), and seek to educate readers. The content should be engaging and useful to the reader.

Putting together a blog is rather easy. There are several free services available, including WordPress and Blogger, that can walk you through the process of establishing a blog.

If you aren't technically savvy, I would suggest enlisting the help of someone who is. If you don't have friends or family members who can help, you can have your project completed rather inexpensively on Elance.com.

LinkedIn.com:

LinkedIn is a free website where you can develop your professional network and look for jobs. It is the most prominent tool used today by recruiters to source "active and passive candidates."

On LinkedIn, it is important to convey your personal brand with a strong profile and "job title." When using this tool, I would suggest linking with people who can help with your job search, which includes current or former colleagues, customers, vendors, etc.

One very important measurement recruiters use when reviewing candidates profiles is the amount of solid recommendations you have on your profile. They need to be very specific to your expertise and from individuals who have directly worked with you in some capacity.

While the "magic number" of recommendations hovers around 3-5, I would suggest you tap into your network and obtain as many "comprehensive" recommendations of your expertise as possible.

Remember though - networking is a two-way street. If you ask for recommendations, be sure to provide them, as well.

Facebook:

Facebook is a great place to connect with old / current friends and family, and if you want, current / former colleagues. It is more of a relaxed atmosphere than LinkedIn. However, stay true to your brand, and don't post information that is too personal or pictures that show you in a bad light.

While you can set your "home page" as "public," I would suggest setting your other pages to "friends only." This way, your private information and photos cannot be seen by HR Managers and Recruiters.

Twitter:

Twitter is a great tool to convey information in a very concise way - you only have 140 characters to get your information out there. The posts you make on Twitter are called "Tweets."

So, what should you "Tweet" about? You can post a short description and link to a blog post you wrote or specific industry information gleaned from articles you have found on the Internet, such as, "SalesForce.com introduces new tool (then link to the article)."  You can also "Tweet" general factual information you have found through research, for instance, "38% of computer users are switching to Mac."

You will need to have an account to "shorten" your URLs so your "Tweets" don't surpass the 140 character limit. I suggest Bit.ly, as it allows you to track how many people have clicked on the links included in your Tweets.

Also, a great book has recently been published regarding how to use Twitter in your job search: The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day.

Guidelines for Effectively Using Social Media

Here are some general and specific guidelines to follow when using social media:

General Tips:

• Post a picture of yourself on all of your social media pages. However, make sure the photo is a professional head shot. There are several freelance photographers listed in US-Photographers or formal portrait studios, including B2BPortraits or JC Penney that can provide you with a digital photo format.
• Establish your brand and stick to it.
• Don't write about controversial topics unless it relates to your personal brand.
• Make sure what you are writing is fact-based - not some information or trends you have made up.
• Make sure your opinions on a particular topic are useful and positive.
• Contribute to "conversations" on other people's blogs. But, do it in a positive, meaningful way. Post information that solves problems - not creates more discourse.
• Remember that your reputation is key to your success - don't bash other people or products.
• Think before you post. If what you are writing can be misconstrued, don't write it.

Blogs:

• Do not write blog posts that are inconsistent with your brand. An example would be a computer expert blogging about different programs and / or industry trends. Then, out of the blue, he posts a message about Healthcare Reform. Unless he can tie information technology to health care reform, then the post should not be written.
• Don't post 10 blog topics in a week and then not post for a month. The key to successful blogging is to be consistent. If you only have time to blog once a week, that's fine. Just set a day every week to write a blog post and stick with it.

Twitter:

• Do find and follow other experts who don't directly compete with you. For instance, if you are a dog trainer, you don't want to connect with other dog trainers (unless it is Cesar Milan, The Dog Whisperer). Why? Because this negates the purpose of being viewed as an expert. However, you might want to connect with veterinarians, canine nutrition experts, and small business owners who sell merchandise, like collars, leashes, dog beds, etc. These people can enhance your knowledge and will show your followers that you aren't a "one-trick pony."
• Do "retweet" (think of this like forwarding an email to someone) Twitter posts made by experts you follow that are relevant to your brand or industry. Not only will it provide them with visibility, but it will show you are connected with experts and they will likely "retweet" items of interest that you post.
• Don't Tweet about topics that are off-brand. These include tweets about how you are walking your dog, having breakfast, or getting ready to go on vacation.  Once again, be consistent in your theme and ensure the content is useful.

LinkedIn:

• Do connect with people that can help in your job search.
• Make sure you have a descriptive job title and thorough profile that highlights your expertise and skills.
• Don't "spam" people you don't know to try and connect with them - you'll get your account taken away from you.
• If you do want to connect with someone you don't know, either find someone in your network that's connected to the person or write a meaningful "in-mail" that conveys WHY you want to connect with the person.
• Ask for and provide solid recommendations to people in your network.

Facebook:

• Do be careful what your write in your updates. Don't post personal information about your divorce, how you are going out drinking every night, etc.
• Don't post pictures of yourself in compromising positions, i.e., photos of drinking, nudity, etc.
• Don't be a lurker. If friends posts something about their family, job, or life in general, write a comment. Just be sure you don't comment on posts related to their "bad behavior."

Watch for my next post that will highlight job seekers who have successfully utilized social media to land a great job!

Dis-assembling a Bunk Bed and the Job Search

My son will be turning 18 in three days. As we looked at his room, there stood the bunk beds we had purchased when he was only six years old. The set didn’t have a “little boy” look. In fact, it was white-washed pine and still in great condition. However, I knew it was time for him to upgrade to an adult bed.

Now, anyone who knows me will tell you that I am not mechanically inclined. If you present me with a test that has one column on the left with a completed, patterned box on it, and another column on the right where I have to pick which 1 of the 4 pictures made the box on the left, I will sit for hours trying to figure it out. My mind just isn’t wired that way.

As a resume writer, my mind is geared toward creative thought processes – I can write anything. However, I know what my challenges are, and I seek out and network with experts to help me with the tasks I can’t complete on my own.

The Solution

I knew I couldn’t dis-assemble the bed myself. So, I immediately picked up the phone and called my neighbor, Ron, who is a retired machinist. This man can build, fix, or disassemble anything, and has a tool box with every gadget ever made! He has been a great friend to me the past five years, and is always willing to help out his “single mom” neighbor.

Ron came over and we worked together to disassemble the bed (I didn’t just sit and watch). Then, after we were finished, I thanked Ron and handed him a gift card for Home Depot (I always keep gift cards around for people who help me out, as I never take anyone for granted).

Next, I knew that I didn’t want all the bunk-bed pieces and mattresses in my garage. Within minutes, I began to “network” with all the neighbors I knew that had small children. In 30 minutes, the bunk bed set had found a new home – at no cost to the recipient!

How does this story apply to the job search?

By now, you’re probably scratching your head wondering what the tear-down of a bunk bed has to do with the job search.

Well, here are the similarities that I see:

Identify your challenges.

First, no one can possibly be great at everything! While you might be mechanically inclined, perhaps you’re challenge is writing a resume, interviewing for a job, identifying a career path, or figuring out how to search for a job after being downsized from a company you’ve worked with for many years.

Or, perhaps you’re shy and don’t like to meet people. Maybe you’re lacking a degree or certification that’s holding you back.

Don’t be afraid to admit you have a challenge. But, be willing to do something about it.

Find the experts and enlist their help.

While I could have probably figured out a way to disassemble the bed, I didn’t have the right tools and knew it would have taken me hours to complete the project. So, I sought out the one person I knew could help me with the project.

Often, I have potential clients “apologize” to me, stating that their resume is horrible. I always tell them they are experts in their field, I probably couldn’t do their job, and writing resumes just might not be one of their strengths. Then, I tell them seeking out an expert to help is not a sign of weakness – it’s actually a sign of strength.

No matter what your challenge, whether it is related to the job search or not (lack of education, public speaking, shyness, etc.), find an expert to help you out.

For instance, you could join Toastmasters to overcome your fear of public speaking or shyness. Or, you could sit down with a college admissions counselor to determine the best degree for your industry. Also, you could hire a resume writer, or an interview / career coach to help you overcome your obstacles. In any of these instances, your ROI will be worth it!

Build Your Network!

I know that networking scares the heck out of some people. However, in this economy, it’s not what you know, but WHO you know.

When I moved into my neighborhood, I made it a point to get to know every neighbor on my street. We have become like a family who helps each other out. I have written resumes for them, watched their children, kept an eye on their house when they’re out of town, etc. And, they have returned the favor when I need help.

I have done the same thing in my business. I have made it a point to network with individuals inside and outside my industry. I always know who to call when I have a question or a need. Also, these same people call me when they need a referral for something.

Don’t be afraid to network. If you haven’t spoken to someone in a long time, reconnect with them either over the phone, through email, or join sites like LinkedIn or Facebook.

Sometimes when you’re searching for a job, you’re direct contacts might not be able to help you. However, they might be connected to someone who can.

Return the favor when people help you.

I believe in the principle of “giver’s gain.” While I chose to give Ron a gift card, that doesn’t mean every time a person helps you out in your job search you need to spend money on them.

Also, I could have sold the bunk bed on EBay or Craig’s List. But, I chose to give it away to someone who really needed it.

In the job search, you can return favors by referring your friends to a job you found that isn’t a right fit for you, but would be perfect for them. You can also introduce them to people you know who could aid in their job search.

Final thoughts.

I hope you see the similarities! So, the next time you need help in an area that isn’t your strong suit, don’t be afraid to ask for assistance. I have found that people are always willing to help.

Then, be willing to assist others, whether directly or indirectly. It will be appreciated and you’ll stay in “top-of-mind” awareness when a great opportunity comes forth!

Are You Ready for the Job Search "Shark Tank?"

ABC premiered a new show, “Shark Tank®” last Fall, and it has become a hit! It airs on Friday nights and I promise you will love it!

If you’re not familiar with the show, entrepreneurs “pitch” their ideas to a panel of venture capitalists hoping to receive start-up / additional funding to take their product or service to the next level. In exchange for an investment in the company, the investors gain an ownership percentage in the business.

The “contestants” must request a specific sum of money, present a description of the service or product, discuss the history of the business, provide actual or projected financial figures (current  / projected sales, profit margins, costs, etc.) and a business plan, and detail how the Sharks’ money will be used.

The presentations are very interactive, with the Sharks asking tough and thoughtful questions during the pitch. If the business owner has a great idea that merits an investment, he / she will be awarded either all or part of the capital requested.

As I watch the show, there are times that I want to scream! Many of these individuals “come to the table” without thinking very clearly about their target market, potential demand for the product, what experience they bring to the business, and any successes they have achieved thus far. These people are often sent out the door with some pretty “strong” advice from the Sharks.

Then, there are the entrepreneurs that really have their stuff together. They present their idea and business plan brilliantly, exude passion and confidence, detail research they’ve conducted, and have a clear picture of how their product meets a specific need or opens up a new niche market. I love watching these people! And, the Sharks are usually fighting over who is going to give the best deal and capital to the individual.

This show reminds me so much of how people prepare (or not prepare) for their job search! The parallels are uncanny. Like an entrepreneur pitching a product or service, you should be doing the exact same thing in your job search – except the product being pitched is you!

Here are some words of wisdom if you want the “Sharks” (Hiring Managers) to buy into your “product” utilizing the premises of this show:

• Do your research. The successful entrepreneurs on this show have done their research, know who they are targeting, and determine their product’s value. As a job seeker, you need to take the same steps. Research the companies that will be a match for your specific strengths and skills, target them, and develop your value proposition that will help these companies achieve their goals.
• Develop your “business plan.” Just as business owners develop “road maps” for their product or service, detailing their skills and previous successes, you need to do the same thing. However, in the job search, your business plan is your resume. Convince the potential employer, on paper, why they should even call you in to “give your pitch.”
• Show the value of your “product” to the potential employer. As a job search candidate, you need to convey your “value proposition” to the employer. Figure out what makes you different and unique. Then, be prepared to show evidence of your continued success throughout your career that speaks to your “personal brand.”
• Be prepared to make a convincing, confident presentation about why your “product” should be chosen over all the other products. When the entrepreneurs make their pitch to the Sharks, the ones who come out on top and get the funding are always confident and well-prepared. They also provide examples of why their product is better than what is currently on the market. For your interview, prepare a dynamic “presentation,” and back up your “value”  with facts, figures, and successes.
• Be ready to answer questions or address objections. Many times the Sharks will ask probing questions to determine whether the participants really know their product’s market and audience. Sometimes, they even ask about other markets where the product will be valuable. When you are interviewing, you need to be prepared to answer tough questions and determine what, if any, objections a potential employer may have about you. Further, you need to understand how your skills can be transferable to other areas of the company so you can show your versatility.

While most of us will never end up on the show, Shark Tank®, I would like to suggest you watch it as “research” for your job search. I am confident you will quickly discover how pitching a product / service on this show is the same as pitching yourself to a potential employer.

You can watch previous episodes on ABC’s website at http://abc.go.com/shows/shark-tank/episode-guide

Finding the Right Employer Utilizing ABC’s “The Bachelor®” Method

I admit it - I watch The Bachelor® on ABC. But, not for the same reasons that other people watch it. You know, the "let's see if he really finds his true love" deal. No, I watch it for another reason.

By nature, I am a strategist and I like to observe how other people make decisions and try to figure out the psychology behind WHY they make the choices they do. To me, this show is fascinating because the audience is never really given a reason why The Bachelor sends people home. So, I like to put my own reasoning to the test.

Now, if you aren't familiar with how the show works, basically ABC chooses a Bachelor and then finds him 25 women (to start) from which he is supposedly going to find his true love. In the first episode, he meets with them at a cocktail party and gets to know something about each one by sitting down with her for a few minutes.

At the end of every show, there is a "Rose Ceremony" where he hands out roses to the women he wants to stay and continue in the process. Then, as the season progresses, he keeps choosing until he is down to the final two women. From 1 of these 2 women, he selects the person he will propose to, and then (supposedly) will end up marrying.

On this season of The Bachelor®, Jake Pavelka, a 31-year-old commercial airline pilot from Denton, Texas is looking for his true love. This season intrigued me more because I worked in the airline industry for 16 years. So, I decided I had to watch it.

Even though we are only three episodes into the season, there have been some interesting twists AND some great (and not so great) decisions made by Jake based upon limited information he gathers from the women.

Based upon some of his decisions, I began to think about his process from a job search perspective because there are some definite parallels between finding a job and spouse.

Here are the parallels I see and how they can be applied to searching for a job:

1. Start with a list of 25 employers (or find 25 positions) that fit your criteria. Unlike the show finding the women for Jake, no one chooses 25 companies for you. You have to do that on your own. However, Jake must have given ABC some criteria of what he was looking for in a potential spouse. So, think about what you want in your next employer and identify those companies that fit the bill.
2. Do your research on those companies. On the show, Jake gets to read the bios of the women before he meets them. While he probably doesn't have a lot of information to work with in the beginning, as a job seeker, you have the Internet, the library, company annual reports (if they are publicly held), and possibly "insiders" at the companies from your network. However, one of the best informational websites on companies is www.glassdoor.com, which provides "dirt" and "positive" information about companies anonymously supplied by employees.
3. Conduct "informational interviews." Jake gets to conduct "information gathering" sessions with each woman on every episode. This happens through "group" or "one-on-one" dates. His time is limited to make the right decision about the women. However, as a job seeker, you can conduct multiple, longer informational interviews with individuals who work for ypur targeted companies. However, do not approach these sessions as a way to "trick" employers into a real interview. Your sole mission is to gather "intelligence."
4. Take input from other people. On this season's first show, Jake had the opportunity to receive input from last season's couple, Ed and Jillian. He also got the "low-down" on one of the women he gave a rose to from the other ladies in the 3rd episode. They basically told him that she was a "different person" with him then she was with the other women. As a job search candidate, it is important to listen to what other people say, which leads us to my next point.
5. Evaluate the information you have received. On the first show, Jillian and Ed told Jake to eliminate a woman named Michelle. In my opinion, they gave him correct information. However, it was up to him to evaluate whether their opinion was accurate. In the job search, you will receive many opinions about companies and positions. My advice is to listen to what is being said, and if the same comments (good or bad) keep surfacing regarding a certain company, pay attention.
6. Decide which companies are a "true match" for you against your established criteria. Just as Jake needs to decide which woman is his "ultimate soulmate," as a job seeker you need to stay true to your values and find a job that fits at least 90% of your established criteria. If not, you will settle for any job, end up unhappy, and start job-hopping.
7. Eliminate those companies who aren't a good fit for you. In the 3rd episode, Jake eliminated two women BEFORE the Rose Ceremony. He realized that one of the women was just playing "games" with him and the other (Michelle, the one he was told to eliminate on the 1st show) was just not right for him. He wanted to focus on the women he was really interested in and give them a chance to stay on the show.  This same premise is true when you are evaluating companies. If there's a company that isn't a good match, walk away and focus on the companies that are right for you.

While Jake may or may not find the love of his life in six weeks with limited information, I believe that in the same amount of time, you can find a great job by utilizing the methods I have detailed above during your job search.

Do You Have an "Employee-Owner" Attitude? Featuring NASCAR Driver, Tony Stewart (Part 2)

In my continuing blog posts surrounding the concept of having an "Employee-Owner" attitude, I will feature stories that illustrate this concept.

 

The most evident transformation I have witnessed over the last year is Tony Stewart, one of the most popular NASCAR drivers. He drove the #20 Home Depot Chevrolet as an "employee" of Joe Gibbs Racing for several years.

 

During that time, Tony Stewart was the worst example of acting like an "employee-owner." He had a cocky attitude, was consistently rude to the press (to the point of attacking them personally with verbal jabs), would "go after" another driver if he got bumped or wrecked, even though he did the same thing, and had a very foul mouth.

 

He always came across as a "poor sport." He was never gracious - always a jerk. He blamed everyone else for any failure, whether it was deserved or not. As a big NASCAR fan, I could not STAND Tony Stewart. 

 

Even though Tony won races and is a great driver, I always wondered if his sponsors were just "cringing" every time Tony opened his mouth. Sponsors are everything in NASCAR - without happy ones, they drop drivers.

 

In 2008, Tony announced that he would no longer drive for Joe Gibbs. He was entering into a joint venture with Haas Racing to start Stewart-Haas Racing - he was going to be an owner. I thought, "Now this is going to be interesting - how long is this going to last."

 

He was able to gain sponsorship from Old Spice and Office Depot for his car, and the U.S. Army for Ryan Newman's car (the driver he brought with him), while other drivers were losing their sponsors.

 

Over night, it seemed as if Tony had a radical personality change. Suddenly, he was more gracious, stopped acting like a child, treated the press with more respect, and became an all-around "nice guy." He started acting like a "team player."  He became interested not only in his success, but the success of Ryan Newman. 

 

So, what happened for Tony to have such a huge change of attitude? I believe he realized that his "career" depended upon the attitude he portrayed to the public.

Now, I actually like and respect Tony Stewart. In fact, if my favorite driver, Kasey Kahne, ends his contract with his current team, I am hoping that he will join the Stewart-Haas team.

 

The reason I tell this story is to convey that anyone can change their attitude, and make the transformation from having a bad reputation to achieving respect from even the most skeptical people.

 

So, how are you viewed by your managers, peers, and customers? Do they see you as a "partner" or as a "problem." If it's the latter, take an honest inventory of your actions and think of ways you can change your attitude.

Don't expect people to believe you have changed right away. It takes time to do that. However, keep at it and I am confident that you will achieve the perception as a "valued employee!" 

Behavioral Interviewing is King Among Hiring Managers

Behavioral interview questions; hiring managers love them - job seekers hate them. So why are job seekers so scared of behavioral interview questions?

The answer is simple: many people do not realize that situations which have happened in their careers are valuable to employers.

But first, let me explain what behavioral interviewing is all about and why employers use these types of questions in the interview process.

The premise of behavioral interviewing is that past performance equals future success. Employers use these questions, usually surrounding key core values, like judgment, decision-making, ability to work well with others, management capabilities, and customer service issues, to determine whether you will be a good fit for their company. 

When they ask behavioral interview questions, they are asking about "specific examples" of when you solved a problem, what actions you took, and what the outcome was. These questions provide a very accurate picture of what contribution you can make in the workplace.

So, how do you recognize these types of questions? The questions usually start with "Tell me about a time..," or "Describe a time that you..," and incorporate either one or all of the core competencies that are important to the position or the company as a whole. The type of stories you use and the way you tell them is key to whether you will successfully answer the question to the satisfaction of the hiring manager.

Preparation for interviews before you receive a call from the hiring manager is critical. I usually tell my clients to prepare for these questions by formulating approximately 10 stories from their career that would address the core values of the target position or company. Make sure to develop your stories in a logical manner utilizing a “challenge, action, result” format.